Premium British marine and lifestyle clothing brand, Henri Lloyd, are delighted to announce their partnership with the Charles Stanley Direct Cowes Classics Week.

Henri Lloyd will join the family of day sponsors and also become the Official Technical Clothing Partner to this prestigious event.

As part of the sponsorship, Henri Lloyd will be working alongside the regatta organisers to provide a bespoke crew kit package of Henri Lloyd’s latest inshore race apparel to all entrants. In addition crews will benefit from a Henri Lloyd ‘pop up’ shop which will be located daily within the Royal London Yacht Club where a bespoke personalisation service will be on offer.

Tuesday 18th July will be known as the Henri Lloyd Race Day, and as part of the day’s celebrations, the Henri Lloyd trophy will be awarded to the overall winner.

“We are delighted to announce our partnership with such an iconic classic yacht regatta, and we will look forward to meeting the crews and watching some exciting racing.” comments Paul Strzelecki, Henri Lloyd Chairman.

Sir Richard Ottaway, Regatta Chairman, said “We are thrilled to have Henri Lloyd as our Official Technical Clothing Partner. They will help us take an increasingly popular regatta to a new level."

HENRILLOYD.com

ABOUT HENRI LLOYD

Henri Lloyd is a world renowned market leader in technical sailing gear and is also a premium lifestyle brand.

Recognised for their award winning pioneering designs, forward thinking intelligent innovations and for using the latest in technical fabrics, Henri Lloyd understand the needs of their global audience and our marine range reflects this.

Henri Lloyd were chosen by British America’s Cup Challenger; Land Rover BAR to be their Official Technical Clothing Supplier and Merchandise Partner for the 35th America’s Cup, the partnership has already pushed the boundaries of sailing apparel design and engineering, which in turn will benefit future Henri Lloyd ranges.

Founded in 1963, Henri Lloyd’s strong international presence sees the brand represented in approximately 50 countries worldwide.

For further press information, images or product testing please contact:

Amy Grealish, PR & Sponsorship Manager
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Mobile: 00 44 7738 579 015